Mobile App, Website, Government, Print, Press, Radio
Whether or not to vaccinate your children has always been a topic of healthy & significant debate. Queensland Health had discovered through research that many people weren’t properly vaccinating their children not due to personal choice (nor ignorance), but rather because getting the dates right (and appropriate timing & frequency) was quite confusing.
The solution was to put the dates straight into their back pocket, in the form of a mobile app. By simply entering your children’s birth dates the app would not only tell you the appropriate vaccination dates (and schedule) for all of your children, it would also send you reminders so you wouldn’t miss the date.
Since launch there has been over 4,000 downloads and 39,000 unique visitors to the website.