QUEENSLAND FAMILY AND CHILD COMMISSION

Talking Families

Content, Motion, Website, Government, Online Display, TV, Social

When the Carmody Report into child safety handed Queensland Government over 400 recommendations, the first and most urgent was that a campaign be created to promote a new ‘shared responsibility’ for keeping Queensland children safer in the home.

Preceded and driven by an extensive research piece, this campaign fires off multiple insights and adopts an elegant behaviour strategy where a willingness to talk, enquire or ask for help is the key to averting a large proportion of circumstances that might otherwise spin out of control.

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