QUEENSLAND HEALTH

Sun Mum Weather Service

Content, Motion, Photography, Social, Event, Government, TV

Kids here grow up being sun safe, but as the influence of teachers and parents declines, they get slack. Research shows they know how to be sun safe… they just need to be reminded. So we created someone they would listen to – Sun Mum. She is terrible at every aspect of parenting except sun safety.

Using a TVC and web videos to drive social media engagement, we launched the Sun Mum Weather Service – a daily weather and UV radiation forecast just for young Queenslanders.

Over 40,000 Facebook fans
Over half a million combined YouTube views

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