PIZZA CAPERS

Inferno Campaign

Radio, Retail, TV, Print, Outdoor

When Pizza Capers teamed up with Tabasco to produce a seriously hot Inferno Pizza things were bound to heat up. To invite all those chilli lovers and daredevils out there to test their mettle we blew up a pizza. That’s right. We exploded a pizza at 1500 frames per second. The result was mesmerising and, more importantly, successful as it saw Pizza Capers sales soar.

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