Emporium Melbourne is the most recent jewel in shopping centre group Novion’s crown. A high-end fashion mecca with a host of brand retailers most people only dream of being associated with.
Emporium wanted an online gift guide that lived out their brand promise of “reimagined”. So we set out to help shoppers achieve this. Our aim – to take the luxe experience of a printed gift guide / magazine and reimagine it in an online environment.
The new user experience feels like a modern fashionista’s spin on an interactive wishlist. It gives users the ability to browse the best of Emporium’s broad product range and then save their favourite items to later share with friends, or go into a competition to win an Emporium Gift Card.