QUEENSLAND HEALTH

If You Smoke Your Future’s Not Pretty Microsite

Fresh off the heels of Queensland Health’s recent smoking campaign they were looking for a way to help people see the effects of smoking on their own face – online.

Using an advanced set of facial recognition and machine learning algorithms we helped users upload their photos (or pick from Facebook), position their face, and then age it (either 10 or 20 years). The resulting image was compelling reason enough to quit smoking!

IfYouSmoke-Square

THE RESULTS

UNIQUE VISITORS
PHOTOBOOTH USERS
CONVERSION RATE
PHOTOBOOTH IMAGES