Health & Fitness Age
Content, Motion, Photography, Website, Government, Online Display, TV, Mobile App, Outdoor, Press, Product
A highly successful merger of creative idea, strategy and technology to tackle obesity in Queensland. Rather than talk about weight or fat or kilograms, which cause most people to switch off, we created an algorithm to measure people’s Health & Fitness Age. We could then tailor the information to them, whether they were healthy, at risk, or overweight/obese.
Queensland Health’s most successful online engagement campaign to date.