Deswik is one of the mining industry’s fastest growing software solutions. Struggling with a dated brand identity and website Deswik engaged JuniorCru to help re-ignite their online communications.
A key challenge we faced was the broad range of software products and services Deswik provides – and finding a succinct way to represent these online. We helped develop a range of iconography and colour systems to help better identify and distinguish their 20+ products. We also developed a product selector function that helps users sort & filter Deswik’s product range by sector, planning function and planning horizon.
The result is a much more sophisticated and user-friendly website that is both responsive and multilingual to cater to Deswik’s international clientele.