Comics Etc has been Queensland’s leading comic book retailer for over 25 years. They have a great following of engaged, passionate users who are tech savvy and LOVE their comics. Unfortunately their existing website, while functional, didn’t have the oomph to match their brand.
SPOILER ALERT: We doubled their sales in the first month after launch with no extra traffic – just (more than) doubling their average sale through improved User Experience (UX) alone.
The brief was to create a site that users would want to shop on but also encapsulate the rich graphical nature of comics. So with our undies on the outside and capes at the ready, we set out to design and build an online shopping experience unrivalled in the comic book space.
First up was the new design. With a nod to the rich, dark colours and grid layouts of comics, our designers came up with a design that feels like a broody storyline and entices the customer to explore the site.
The development team also made sure the site is mobile and so it looks great while surfing with iPad on the couch, or using a smart phone on the bus.
We also made sure the site was usable from the client’s perspective. Its content management system has been integrated with the Comics Etc point of sale system so updates to their stock and product listing (back of office) automatically filter through to the website.