QUEENSLAND HEALTH

Burn Your Bits
Ft. Sun Mum

Content, Motion, Social, Song, Event, Government, Online Display, Print, Outdoor, Radio, PR

“The greatest summer anthem ever!”
Sun Mum

A song and music video collaboration with 7bit Hero and Sun Mum – not your typical sun safety campaign. But then nothing about Sun Mum is typical. Following on from the unprecedented success of The Sun Mum Weather Service and web films, this was a new way to reach young Queenslanders when and where it mattered over summer. The song was supported with street posters, street press, a live performance in the Queen St Mall and of course Sun Mum’s popular Facebook feed. 180,000 views on YouTube and counting.

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