Club Identity & Crest
The Roar are Australia’s most successful ever football team and we have worked with them since 2010, packing out Suncorp Stadium for multiple Grand Finals whilst steadily evolving the look and feel of marketing collateral. Being asked to redesign the club crest however, has been our ultimate honour.
The brief was for something that could represent the strength and tenacity of the team whilst embodying the pride and belief that runs the through club as a whole. It also needed to look as amazing on a playing jersey as it might the tiniest of web tiles. And most crucial of all, it needed to be something the club could believe they will now keep FOREVER.