AUSTRALAND

Cova

Email, Motion, Photography, Online Display, Outdoor, Print

Cova at Hope Island is one of Australand’s largest and most exciting residential developments, featuring landscaped parks, lakes, 1.5km of canal and marine frontage, 5 hectares of community open space and over 5 kilometres of cycleways and walkways. By 2012 however, sales had stalled and marketing efforts seemed to no avail.

Isolating new audiences and the need for a much more purposeful consumer proposition, we’ve worked with Australand to redevelop the marketing from top to bottom and now have a scenario where new phases are selling out in quite literally a matter of days.

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